Photo by Scott Jarvie
The Creatus team joined a handful of prominent YouTube stars like David Archuleta, Studio C, The Piano Guys, and Stuart Edge to participate in the world’s largest nativity. This record breaking event was held in Provo, Utah, where it became the site for this occasion.
The event is part of The Church of Jesus Christ of Latter-day Saints’ Christmas campaign along with a music video. The production is called #ShareTheGift. The goal is to bring people from all over the world of different faiths to join together and celebrate the birth of Jesus Christ.
This was all made possible as people joined to be a part of the live nativity, set a record, and spread the word on social media. Award winning singer and songwriter Alex Boyé was also excited to help the LDS church get in on the social media event. He said, “Anything to do with the Church getting in with social media and culture, and just breaking through those barriers and helping people realize that we’re just fun, cool, normal people‒ that gets me really excited.”
Derral Eves is one of the many who helped produce the live event. He stated, “It’s our statement to the world that we need to bring Christ back into Christmas.” It took one month to plan and felt that the end result was a positive one. “We wanted to do it simply to show the world what Christmas is all about,” said Eves. “It is not all the presents, but it is about the true gift of Christmas — Jesus Christ.”
Jeff Taylor, the creative director of the video added, “The stars just really aligned. We thought it would be great to bring people of all different faiths to come together. It’s been an amazing process.”
With a final count, the total came to having 1,039 participants joined in the re-enactment at Rock Canyon Park while they dressed as shepherds, angels, and wise men to celebrate the birth of Jesus Christ. The sound was heavenly as the angels sang in the background, bringing the event to its final highpoint.
This event was added to the Guinness Book for the largest live nativity as it took about a month to organize as many different people stepped in to help. Michael Empric from Guinness Book of World Records stated that a new record had been set from the previous one held by people in the United Kingdom with only 898 participants.
With this kind of exposure on social media sites, it is expected to see #ShareTheGift with a reach of around 15 million followers. The producers and participants included Stuart Edge, BYU’s Studio C, David Archuleta, The Piano Guys, and The Mormon Tabernacle Choir were all a part of the large production. The music video debut is December 12th.