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Getting Ready for ‘Mobile’ Online Shoppers

Billions of people use the Internet every day and millions are already shopping online to search for that perfect Christmas gift. And for those of us that hate those pushy sales people, standing in long lines, and fighting angry shoppers, then online shopping is a must.

Smartphones and tablets are rapidly becoming a more popular way to shop. In fact, online shopping has steadily grown, becoming the “more convenient”way to purchase those needed items that we have to have. And since holiday shopping is a necessity, it’s time for retailers to wake up and get in on the overflowing opportunities that abound. And if you didn’t know, anyone who has merchandise to sell can rake in the revenue if you make your web page mobile friendly.

According to Google, more and more consumers are doing their holiday shopping online with mobile devices. Some stores are quickly catching on to offer better discounts if users do their shopping on their tablet or mobile device‒so who can beat a deal like that?

Shopping online is all about what the eye can behold. If the consumer is able to make a connection with whatever they are searching for, then that is a guaranteed sale. Most mobile shoppers are hunting down and already comparing prices for the items they wish to purchase. So it’s important to make sure that you offer every consumer the best mobile experience ever.

Some important features of making your website mobile friendly entails a little research and intuition because it doesn’t matter if you are only offering one item to purchase on your site…you better make sure that you will be found in every corner of the world.

This is the time to:

  • Make your brand stand out
  • Create a schedule for your marketing campaign
  • Go local‒so many brands forget to target their own location
  • Think about the customer to maximize their shopping experience

If online shoppers are aware of discounts and deals, then they will find them. It’s important to be discoverable on your online site no matter how or what consumers are searching them out on. The biggest thing is to help the consumer to quickly find and purchase the products that you offer. The holiday season is a great time to take notes and get your website updated and prepared to make next year’s shopping experience a better one. Consumers love to feel that the content they are looking at is customized just for them.