One of the greatest rewards of creating and having YouTube videos for your business is that you don’t have to pay for your air time. Video marketing is one of those benefits that can boost your business while also creating a brand name for your trade. It stands out in many other areas that some of you may not be aware of. Some other benefits are:
- If optimized fully, Google Places lists your business to connect you directly with customers
- Search engines like to display video in their results for higher engagement
- Videos stand out on the results page
- Ability to have people find your videos on YouTube and other social platforms
- Share videos on your website, blog posts, social media posts, or email
- Less expensive to produce than a TV commercial
- Lives online forever
- Has the potential to go viral
Videos and advertising literally go hand in hand as a marketing strategy in today’s world. This powerful medium can be used to convert viewers into loyal customers. It is a powerful approach in attracting, engaging, and converting audiences on a global scale.
With video marketing, it’s time to think out of the box. Get out there and find a way to do something creative while ensuring that your story speaks loud and clear to your target audience. Don’t overlook opportunities to market your brand, but keep it simple at the same time so your viewers don’t get overloaded with junky information.
Always… always remember to have your call to action included in your video. The biggest impact from a video can be left undone if there is nowhere for your audience to go. Always ask what your people want from you. And then, to create an impact with video, know your audience from top to bottom and inside out. If you know what they want, and you give them what they want, you have definitely hit your mark for success.
Another element that if often overlooked by businesses regarding video marketing is setting goals. Identifying goals is the most important part of having a marketing strategy. Without goals, what are you drawing your attention to? How do you increase brand awareness? And how do you find your audience?
Social media has revolutionized how we communicate with others. It is a continual stream of content that can conform people’s opinions about the products and services your business is offering. Video marketing is the leading edge of communicating with your customers, and should definitely be a vital part of every businesses marketing strategy.