Finding Customers with Effective Web Design

Why is it that some sites get more hits than others while others seem to be totally ignored? Online marketing is a process that usually involves something trending, or just having really great content that grabs people’s attention. It must be something so extraordinary that it becomes a real eye catcher that will draw your viewers’ attention in for a closer look. But there is more than just throwing some text and pictures onto a website. This endeavor also involves layout, design, and usability.

A user will know instantly if your website is worth visiting the moment they look at it. There are certain points on a page that will pull in the viewers’ attention which tells them that the content they are looking at is quality or not. And with that, let’s talk about effective web design. Here are three to think about:

Who Are They?

Brands and companies must describe who they are within the first few seconds that a visitor looks at them or they won’t make it. If someone ever has to ask questions about what your company does or what your brand is about, then the front page of your website needs more work. The skill of creating an image so strongly that it stands out among the others will put emphasis on the brand itself, and no one will mistake it for any other.


A website with a good presentation will allow viewers to never think too seriously about what they are looking at. The reasons is obvious; if the content flows throughout the page and the information is readily available, those navigating the page will feel that they recognize consistent data that make them feel more at home, and more willing to spend their time searching your content. The simpler the design, the easier it will be to navigate. A good presentation also involves a strong layout, a color theme, typefaces, flat design, patterns, and a story that will convince them that they are looking at the right website. Website functionality must be a first when you create your site.


As technology changes, so do the backgrounds of web pages. Trends have come and gone, but lately there has been more effort put into having a huge background or using a single color theme. This seems to allow content creators the ability to portray emotions better than with a single picture. Another advantage to large backgrounds is the ability to have your content stand out. Hitting all the important key elements of your content can be done easily and with simplicity if you have a strategy to follow.


Having a solid approach of what you are presenting will be the most important element to creating great content through your story. Even though the basic structure and design of your website is important, you can never spend too much time making certain that your content has balance and poise. Coming up with a story that has value will add to the significance of the website. Since you only have a few seconds to capture the interest of your viewer, you must be determined to make it so great that they can’t take their eyes off of it. If your content is engaging, you will stand out from your competition.

Most of what was trending last year is still dominating in web designs. Although websites no longer look like they did a decade ago, it is important to realize all of the vast possibilities that are present when designing one.

How to Make a Website an Effective Marketing Tool

An effective website will become an asset to your business as it provides information, gives visibility to your viewers, and becomes a way for interaction between a business and its customers.

Websites can come in many shapes and sizes. Before developing your website, you must understand what you want to achieve and who you are trying to reach. These characteristics are the key elements to having an effective website. There are other important aspects such as:

  • Give your website a professional look. A polished website will always attract potential customers. By generating a positive first impression, you will keep your visitors’ attention through the use of a clean color scheme, text that is easy to read, and graphics or photos that have visual appeal. It’s vital to get your visitors past your homepage, so, you never want to clutter your design. Instead, make it simple, but just enough to impress your audience.
  • A polished website is always full of content that is relevant and informative, and it should have the ability to be shared easily on your web pages. Sharable content will increase your traffic flow. Content must also be published regularly, with clear details about the products or services, and encourage conversation between viewers. Keep your content updated and organized. A good rule of thumb is to remember that you have just a few seconds to make a great first impression.
  • Create a website that is easy to use. If people are unable to navigate on your website, they will give up and go somewhere else. Choose strategic areas to place your content throughout the web page to keep it consistent and structured. Your design and layout should reflect your brands identity.
  • Be active on your website, and continually optimize your pages. The world is in constant change… and so are websites. That is why it is necessary to undergo alterations here and there to create a website that can evolve with trends and new developments. By doing this, your website can grow and expand as you optimize for maximum exposure.
  • Invest in Search Engine Optimization to ensure more web traffic. Generating web traffic through searches can build your brands success. Keywords and tags are just some of the basics that increase rankings with SEO. When you properly optimize and leverage your website’s effectiveness, you will build credibility on your site.

Creating a Website to be an Effective Marketing Tool

The way businesses communicate and interact with their customers has rapidly changed. The Internet has evolved our lives as everything is becoming more technological‒ one of those new advancements being a website. In fact, websites can be very effective tools, have unlimited potential for reach, and is a must-have for any business looking for success.

There are some important factors to consider as you develop your website:

  1. You must have a very clear idea of your target audience
  2. The ability to reflect your business image and brand
  3. Continually uploading content that is relevant to your brand
  4. Maintaining, updating, and regular monitoring of your website

But this isn’t all that is required to designing a successful website. Since online marketing is relatively inexpensive, having a well-planned campaign strategy can be very effective for finding success. This also includes the ability to change the content and adapt to what is trending.

Creatus understands the importance of using a website as an effective marketing tool. Our web designing specialists understand these vital dynamics. Here are some key aspects to consider:

  • Carefully design your website to have a strong brand recognition that also navigates through the site easily. As your customers find themselves attracted to the visual aspects of your site such as the layout and color, having the ability to easily move from page to page or item to item is a crucial part of becoming a success. Businesses reach 98% of their customers with their website. This is the time to create a strong strategy.
  • Consumers love content that is sharable. They also love regularly published content. Businesses should also establish their marketing techniques on all popular social media sites. This will ensure that your website performs in all strategic areas of online marketing.
  • Create optimal landing pages on your website. This provides your customers their first contact point while introducing your brand. Landing points enable your website the ability to highlight services and products effectively. Having a strong visual representation will allow your customers a meaningful experience whether it’s by the sale of products, or the services you render.
  • Become credible by growing a strong reputation. A businesses reputation can be disputed in many ways through success stories, testimonials, or information about your services and products. Keep in mind that these tactics help you to increase conversions because they are coming from genuine people. It’s important to find out what your product does for people, ask them what value it is to them, and get to the heart of the product or service that adds a unique element to your brand.

Effective Tips to Improve Your Online Presence

Attaining success with Internet Marketing is having a strong online presence.  Every online marketing company knows the importance of this and recognizes that they must continually find ways to improve and have an effective online presence.

  1. Have an updated news section on your website. Since people love to frequently visit websites that are updated and full of information, a news section is highly desired.
  1. By sending your website information to a specific target market, this will emphasize the importance of your company. By sending wordings to a target group with the highest relevance to the business rather than overdoing things and claiming to offer everything to everyone, focusing on one desired target group can be more effective in the long run. It is recommended to practice this exclusively in business to gain dominance over those you are pursuing.
  1. Comments are the big influencer for websites. It is important to aim some focus in this area as it helps to nurture your power of association with your viewers and visitors alike. This is a vital step in growing an online presence, and returning the favor by replying to comments will nurture your relationship with your viewers.
  1. Always know where your website is linked to. If a website is linked to an unethical or untidy website, this will inevitably associate you with that and may tarnish your reputation. It’s always important to choose others that are highly respectable to increase your reach and give you a great report card by doing so.
  1. Consistent branding is often forgotten when building an online presence. But the significance of having your branding the same no matter where it is seen can be a major factor for success. Keep it consistent and implement your brand across all places.
  1. Social Media Marketing is really a great way to promote any business. These days, everyone has some type of association with social media. It promotes your visibility, gives you recognition, and can create brand loyalty because you get recognized faster than other brands. This can be a great advantage as it enables your brand to reach a global audience.