20 SEO Terms Businesses Must Know

Becoming familiar with search engine optimization terms can help you with your blog or website tremendously. Having a glossary of words that can help you build a successful business is a huge part of becoming business savvy. Optimization is one of the most powerful marketing tools available and marketers should learn to understand the importance and depth to maximize their websites potential.

  1. Search Engine Marketing (SEM): As the name implies, it involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.
  2. Back Link: Also called inlink or simply link, it is a hyperlink on another website pointing back to your own website. Backlinks are important for SEO because they affect directly the PageRank of any web page, influencing its search rankings.
  3. PageRank: It is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea of PageRank is that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, means, the higher the probability that such page is important.
  4. Linkbait: It is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible (in order to improve one’s search rankings). Usually it’s a written piece, but it can also be a video, a picture, a quiz or anything else. A classic example of Linkbait is the “Top 10” lists that tend to become popular on social bookmarking sites.
  5. Link farm: A group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. This practice was effective in the early days of search engines, but today they are seeing as a spamming technique (and thus can get you penalized).
  6. Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had “weight loss” as their anchor texts.
  7. NoFollow: It is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the NoFollow attribute, it will basically not count that link for the PageRank and search algorithms.
  8. Link Sculpting: By using the NoFollow attribute strategically webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. This practice is no longer effective as Google recently change how it handles the nofollow attribute.
  9. Title Tag: Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.
  10. Meta Tags: Like the title tag, Meta tags are used to give search engines more information regarding the content of your pages. The Meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors.
  11. Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.
  12. Search Engine Results Page SERP: It is the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.
  13. Sandbox: Google has a separate index, the Sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.
  14. Keyword Density: To find the keyword density of any particular page, you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.
  15. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized.
  16. Cloaking. This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.
  17. Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.
  18. Duplicate Content: This generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.
  19. Canonical URL: It is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be instead of
  20. Robots.txt: This is nothing more than a file, placed in the root of the domain, which is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

Age Domains Give Top SEO Rankings

Even though there are a couple hundred ranking factors in Google’s algorithms, SEO is still considered a dominating factor to ranking along with the quality, quantity, and age of a website. This simply means the age of a website in which the website started its online presence.

Interestingly enough, the age of a website is one of the things that can’t be controlled. So, if you’re aching to get out there and utilize Google algorithms and rank in the top of search engines, it might be wise to buy one of these old domains. This has proven to be a unique opportunity where it can give first page rankings in organic search results.

Since it is absolute that older websites receive higher rankings than newer sites, it looks to be wise to buy an aged domain. There are lots of websites that are selling domains such as, and The domains being sold have website, PR ranks and links with them. However, the age of the domain are not shown on these sites. It is better to use some websites which are offering domain age search services.

It’s true that Google knows that domain age means you’re probably trustworthy and they like that small detail about you. If you are ready to set up a new website, considering an aged domain could become a very handy option to help you stand out above the others.

How to Make a Website an Effective Marketing Tool

An effective website will become an asset to your business as it provides information, gives visibility to your viewers, and becomes a way for interaction between a business and its customers.

Websites can come in many shapes and sizes. Before developing your website, you must understand what you want to achieve and who you are trying to reach. These characteristics are the key elements to having an effective website. There are other important aspects such as:

  • Give your website a professional look. A polished website will always attract potential customers. By generating a positive first impression, you will keep your visitors’ attention through the use of a clean color scheme, text that is easy to read, and graphics or photos that have visual appeal. It’s vital to get your visitors past your homepage, so, you never want to clutter your design. Instead, make it simple, but just enough to impress your audience.
  • A polished website is always full of content that is relevant and informative, and it should have the ability to be shared easily on your web pages. Sharable content will increase your traffic flow. Content must also be published regularly, with clear details about the products or services, and encourage conversation between viewers. Keep your content updated and organized. A good rule of thumb is to remember that you have just a few seconds to make a great first impression.
  • Create a website that is easy to use. If people are unable to navigate on your website, they will give up and go somewhere else. Choose strategic areas to place your content throughout the web page to keep it consistent and structured. Your design and layout should reflect your brands identity.
  • Be active on your website, and continually optimize your pages. The world is in constant change… and so are websites. That is why it is necessary to undergo alterations here and there to create a website that can evolve with trends and new developments. By doing this, your website can grow and expand as you optimize for maximum exposure.
  • Invest in Search Engine Optimization to ensure more web traffic. Generating web traffic through searches can build your brands success. Keywords and tags are just some of the basics that increase rankings with SEO. When you properly optimize and leverage your website’s effectiveness, you will build credibility on your site.

Engage in Search Engine

Content is what drives the Internet. Every day, that emphasis grows as Internet marketers are relying more and more on online content to drive their traffic, and to build the success of their business. Everything that is done with the Internet can be profitable while making your business visible.

Now days, it’s not so much about the quantity of content that is flooding the Internet, but the quality. Every marketing strategy should include great content because of search engine algorithms are getting more particular at indexing and ranking content. When you have great content, it is easily shared, and people will visit, subscribe, and share this valuable content with others.

Search Engine Marketing or SEM is a vague term to describe a form of Internet marketing which makes profits by the visibility of a website in search engine result pages (SERPs). There are many ways of increasing a websites search visibility. The most common techniques are Search Engine Optimization (SEO), paid placement, contextual advertising and paid inclusion. Each of these methods aims to promote a websites search visibility.

One of the primary reasons why Search Engine Tools offers SEM is because a lot of website companies are willing to pay a great amount just to direct the traffic of their website and increase their business profits.

The three biggest SEM companies are Microsoft, Yahoo and Google. There are also third parties who are capitalizing on search engine marketing. Internet marketing agencies can provide services‒ more than just using SEO. They rely on SEO techniques to increase the search visibility of a website and can link the website to the search engine tools while managing different strategies to increase search visibility for companies.

Search engine experts are constantly trying to generate the most suitable definition of Search Engine Marketing while debates about ethical issues are still in the air especially on paid search advertising.

The first issue is the way of determining the ranking of paid search advertising. When two websites are tied because of the amount they are paying, how will Google or Yahoo arrange their rankings on search result pages? The usage of SEM also presents an issue to the market. Being influenced by their marketing interest, Internet marketing accepts the exclusive usage of SEM for those Pay per Click advertising which is different from Search Engine Optimization and Search Retargeting.

And finally, Internet marketing runs across the globe which means that there are instances that two or more companies will have the same brand. This is a problem regarding on which website or company will be the landing page of a brand search. Companies with the same brand will have to compete for their brand. In other words, in order to be first in the list when the company brand is being searched, third parties will have to bid to acquire the landing page of the brand search. It will generate more profit to the search engine tools while questioning the credibility of a specific trademark.

By optimizing your content, you can increase web traffic and grow your business globally. That is why search engine marketing is still a complex part of Internet marketing, and Creatus understands what methods are required to be successful in this field.

Companies hire Internet marketing agencies such as Creatus to manage their websites to put it at the top of the search list and ensure that they have the authority in searches and ranking. For further SEM consultation, go to .

Effective SEO for Beginners

Search Engine Optimization is about creating content that is so fascinating, that others will share it, promote it, and help your content earn top rankings in search engines. And because search engines are constantly changing, optimizing your content becomes a major roll for companies who engage in online marketing.

Now that businesses are becoming more aware of the importance of SEO, the experts at Creatus can show you how to be more effective, how to implement the best SEO techniques and strategies, look at search engine algorithms, and create long-term goals to help you get the best out of your online marketing objectives.

Having an online presence is crucial in today’s marketing world. Your online presence encapsulates everything about your business. If your online website is not optimized for users and search engines alike, your chances of being successful decrease rapidly. Even though it isn’t rocket science, a lot of time and effort can be spent working on very complicated issues if you don’t have the right information or understanding to initiate a successful Internet marketing strategy.

Truthfully, it wouldn’t take much to make a list of effective SEO tips and techniques for beginners, and then let you try to figure it out alone‒ and in the trenches. But the professionals at Creatus are dedicated to continually research and understand the newest and best-tried methods that will get your online marketing campaign higher rankings on multiple search engines.

We don’t want you to be a beginner in search engine optimization. We want you to begin succeeding with your online marketing campaign to rank higher in multiple search engines.