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Decoding the QR Code

Several years ago the QR Code was the hottest thing to hit mobile phones because it was easy to use and also a fast way to get information about a certain product. QR Codes could now hold up to 7,000 numbers where the old barcode only held 30. So this additional storage capacity opened up numerous possibilities for consumers and trades alike.

Over the years, QR Codes have seemed to decrease in use… or have they? In truth, brands were sporting QR Codes on every item they stocked. But, at that time, there weren’t as many mobile phone users as there are now, or there wasn’t the information about the product for the user to view. In fact, there are over millions of scans done with QR Codes and each year it increases.

Now the question – How useful is a QR Code? As most of the business are through the web, you can couple their offline advertising programs with the QR Codes. For example, eBay can generate a QR Code for the landing page of a new product it is promoting offline and put this QR Code in all of its advertisements. It hardly takes any space and therefore does not translate into consumption of the expensive advertising space. Any reader who is interested in the advertised products and has a scanner-enabled phone can go to the site just by scanning the printed code on the advertisement. QR Codes, therefore, becomes a great tool to make your offline campaigns drive instant traffic to your site. What’s more is that these visits can be recorded which enables you to measure the success of the campaign. Efficiency measurement is a big problem when it comes with the offline campaigns, so by using QR Codes, that is another way to use your analytics and see who is engaging.

It is easy to say that QR Codes are not a dying breed. In fact, they are the simplicity that marketers love to have for their customers. There is so much potential and power with QR Codes that it would be a valuable investment to get users to engage with your business, products, or services.