Decoding the QR Code

Several years ago the QR Code was the hottest thing to hit mobile phones because it was easy to use and also a fast way to get information about a certain product. QR Codes could now hold up to 7,000 numbers where the old barcode only held 30. So this additional storage capacity opened up numerous possibilities for consumers and trades alike.

Over the years, QR Codes have seemed to decrease in use… or have they? In truth, brands were sporting QR Codes on every item they stocked. But, at that time, there weren’t as many mobile phone users as there are now, or there wasn’t the information about the product for the user to view. In fact, there are over millions of scans done with QR Codes and each year it increases.

Now the question – How useful is a QR Code? As most of the business are through the web, you can couple their offline advertising programs with the QR Codes. For example, eBay can generate a QR Code for the landing page of a new product it is promoting offline and put this QR Code in all of its advertisements. It hardly takes any space and therefore does not translate into consumption of the expensive advertising space. Any reader who is interested in the advertised products and has a scanner-enabled phone can go to the site just by scanning the printed code on the advertisement. QR Codes, therefore, becomes a great tool to make your offline campaigns drive instant traffic to your site. What’s more is that these visits can be recorded which enables you to measure the success of the campaign. Efficiency measurement is a big problem when it comes with the offline campaigns, so by using QR Codes, that is another way to use your analytics and see who is engaging.

It is easy to say that QR Codes are not a dying breed. In fact, they are the simplicity that marketers love to have for their customers. There is so much potential and power with QR Codes that it would be a valuable investment to get users to engage with your business, products, or services.

Getting Ready for ‘Mobile’ Online Shoppers

Billions of people use the Internet every day and millions are already shopping online to search for that perfect Christmas gift. And for those of us that hate those pushy sales people, standing in long lines, and fighting angry shoppers, then online shopping is a must.

Smartphones and tablets are rapidly becoming a more popular way to shop. In fact, online shopping has steadily grown, becoming the “more convenient”way to purchase those needed items that we have to have. And since holiday shopping is a necessity, it’s time for retailers to wake up and get in on the overflowing opportunities that abound. And if you didn’t know, anyone who has merchandise to sell can rake in the revenue if you make your web page mobile friendly.

According to Google, more and more consumers are doing their holiday shopping online with mobile devices. Some stores are quickly catching on to offer better discounts if users do their shopping on their tablet or mobile device‒so who can beat a deal like that?

Shopping online is all about what the eye can behold. If the consumer is able to make a connection with whatever they are searching for, then that is a guaranteed sale. Most mobile shoppers are hunting down and already comparing prices for the items they wish to purchase. So it’s important to make sure that you offer every consumer the best mobile experience ever.

Some important features of making your website mobile friendly entails a little research and intuition because it doesn’t matter if you are only offering one item to purchase on your site…you better make sure that you will be found in every corner of the world.

This is the time to:

  • Make your brand stand out
  • Create a schedule for your marketing campaign
  • Go local‒so many brands forget to target their own location
  • Think about the customer to maximize their shopping experience

If online shoppers are aware of discounts and deals, then they will find them. It’s important to be discoverable on your online site no matter how or what consumers are searching them out on. The biggest thing is to help the consumer to quickly find and purchase the products that you offer. The holiday season is a great time to take notes and get your website updated and prepared to make next year’s shopping experience a better one. Consumers love to feel that the content they are looking at is customized just for them.