As time passes and with Google leading the search engine industry, the methods of ranking to the top of search engine page is not as easy as it used to be. In fact, the search engine optimization techniques have evolved to cope up with Google algorithm. Even bloggers found out that what used to be an effective strategy for them have now become obsolete in accomplishing their goals. This article will provide 3 SEO techniques for bloggers which will aid them in dealing with the changes in trying to rank in the search engines.
1. Utilize archives and categories to get the post close to the main page.
The metrics of Google Analytics measure to elements which are the PageRank and domain authority. Every page in the website has a PageRank. In order to change the PageRank, the website can use internal and external links to the page. And the domain authority or also called as domain trust, is the collection of PageRank and other elements of the website.
Domain authority is a major factor of determining the search engine ranking of the website. Unfortunately, the benefits of domain authority are not equal in every page of the site. Only the pages closer to the main page enjoy most of the benefits while those at the farthest get the least.
In fact, Google algorithm limit the benefits of the domain authority to the pages that can be reached at 3 clicks maximum. The only wat to optimize this condition, it is recommended that website will have as many categories and archive as possible within the 3 clicks rule.
Create many categories and distribute the posts in these categories
Develop an archive page and link it to the header
2. Enable PageRank
In the past years, PageRank can be directed to the important page through rel=”nofollow” and robots.txt boosting the domain authority to the important pages.
Unfortunately, this is not the case anymore. Even with nofollow, PageRank will still be wasted. So technically speaking this is not a great tactic anymore.
On the other hand, PageRank will move conveniently when nofollow on internal links is removed and robot.txt is not used to block pages. Today, even the less important pages can contribute to the PageRank of the important pages.
When bloggers do not want their page to be indexed, they can use the meta “noindex, follow” which still allows the PageRank to circulate.
Get rid of nofollow in the internal links
Pages like “terms of services” should be separated from robot.txt
To the pages which the bloggers do not want to appear in SERPS, yet allow the PageRank to pass through, “noindex, follow” is the best option.
3. Link the Content Section
Google prefers organic links. Here are the links arrange according to how Google value them:
Content Section: This contains the most valuable links in the website.
Header: Organic links have more value than saleable links. Header has great value because most bloggers do not sell their head navigation links.
Side Navigation: Because of link exchange, link scheme and link marketing, this link does not have too great of a value for Google
Comment Sections: Quality comments could be valuable but because of the potential spam, this link becomes of lesser value to Google
Footer Links: This has no value at all
Guest blogs has great value and trading quality contents for links is great as well.
Generating one-way links through building relationships using Social Media sites is another great idea.
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