Having a Search Engine Optimization (SEO) expert is indispensible for any marketing company who engages of online marketing. Unfortunately, small and starting companies could not afford SEO professionals. What they could do is hire a less expensive SEO free lancer or just try to learn SEO themselves. Here are 55 tips for an effective SEO.
- When using Java script, minimize menus and image links. Instead, use text links on the website.
- A high quality content which has high keyword density is necessary.
- Optimize backlinks by providing quality backlinks using the keywords.
- PageRank is not necessary important. Low PR sites could be better than high PR sites.
- Title is important. The title must contain the keyword phrase of the content and if possible include the company name at the end.
- Update useful and informative contents on regular basis. Search engines favored those regularly updated web sites.
- Using keywords as links is also better than CLICK HERE phrase link.
- Using keyword phrases is better than single keywords. To increase visibility in local searches, it is wiser to put the location (Southern Utah Internet Marketing Agency).
- A cool web design is good but not good enough without considering SEO. Most searches are based on text and not on images.
10. Include keywords and keyword phrases on text links, image ALT attributes and domain name.
11. In the canonicalization issues, select which of the domains to use. If a non-www domain will be used then it should redirect to http://www.domain.
12. Link to the home page throughout the site can be different from the link to the homepage on the search engines which is not advisable. External link is http://www.domain.com while the internal might contain an index.html so the link will be http:www.domain.com/index.html within the website. it is better to just link both internal and external into http://www.domain.com as the domain.
13. Frames, Flash and AJAX needs to be link to every page or none at all. Avoid using Frames and use Flash and AJAX wisely to achieve maximum SEO results.
14. URL file extension such as .html, .htm, .asp and .php will not affect the SEO results.
15. To spider a website immediately, link it to another quality site.
16. For sites whose contents rarely changed, blog is a great way to offer for viewers.
17. Link wisely. A single quality link is many times better than lots of poor quality links.
18. Keyword density should just be enough. Do not overdo it.
19. Aside from a keyword link, surround the link with relevant keyword text.
20. Shared server might be disadvantageous. Make sure that no spammed or banned site is sharing the website proxy.
21. In registering a domain, share the domain ownership information to Google to avoid being labeled as a spammer.
22. Optimize the blog title and post title tag separately.
23. Text, Links, Popularity and Reputation are the keys for SEO.
24. Create a user friendly site to increase ranks and popularity.
25. Give and take is necessary in linking.
26. Contents should be unique and are high qualities.
27. Main page using Flash should at least contain text and navigation links below.
28. Newsletter and zines could also contain links.
29. Paid links are not too effective. Make sure to embed body text on links.
30. Links on .edu domains are rank highly on search engines. Look for a non-profit .edu sites to sponsor.
31. Provide something to rave about. Linkbaiting is just good content.
32. A single keyword phrase per page is appropriate.
33. Call to action is the most important thing in SEO.
34. Optimize the webpage daily.
35. Allow influential bloggers and authority sites to link the site or reprint contents.
36. CEO or owner can greatly influence the blog. Make sure they participate.
37. RSS feed should have optimized text. Use keywords in the title and description.
38. Images should contain keyword rich captions is necessary.
39. Images should be relevant with the context around it.
40. Good global navigation and linking is more beneficial than XML sitemap.
41. TO prevent seeing Google Personalized Search results;
(1) Log out Google
(2) Attach &pws=0
42. High PageRanks site linking is precious to a website.
43. Absolute link is important. It can provide backlink when someone reprints the content.
44. In changing url, “sticky” forwarding allows the subscribers to get used to the new url.
45. Social media sites are vital to SEO. Familiarize sites likes Facebook, Digg and Yelp for effective internet marketing.
46. Video sitemap in Google Webmaster Central account is essential to promote the website videos.
47. Submit videos on several high quality video sites as much as possible.
48. Keyword rich text will supplement the videos to increase its usefulness.
49. For photo captions, use the word photo or image along with the keyword.
50. Enable “Enhanced image search” to allow Google to find the images.
51. Additional features on websites or blogs site as reviews, comments, sharing or ratings is necessary.
52. Increase the number of services on the website as much as possible. This is part of effective SEO.
53. Cache date of the page is vital in link exchange or purchasing. The more recent the better.
54. Placing the URL of an important page in Google sitemaps is necessary for search visibility of the preferred page.
55. URL should be set properly and consistently throughout the site to get a “200 ok” or “301 moved permanently” status on the URL report.
For more effective SEO tips or hiring professional internet marketing agency to do everything, Creatus is the right choice. Go to http://www.4creatus.com and inquire for details.
