There are many factors that greatly influence the effects of advertising for a company since there is no assurance in any type of advertising. Once in a while there will business ads that are not their best and will have a minor effect on the business. Actually, there are two major mistakes a radio commercial can commit that affect the sales pitch of the company.
The Ad Is Too Cute
To most consumers, they wouldn’t be able to tell you exactly what the mistake was in the ad, but they will feel the effect of this mistake because they lacked interest or completely ignored what the product advertisement was about. And even though they can’t narrow down the reason, the result is evident.
The first problem here is that it took too long for the listener to identify the product which can be devastating to the company’s profits and prospects. However, for advertisements that contain a lot of flimflam and seem way too cute, the listeners will be confused on what the radio commercial is about. Although it is good to have some descriptive words in the ad to entice listeners, it shouldn’t be the main content of the radio commercial.
It’s best to remember that the main part of the commercial is the product information. After listening to the ad, the listener should be able to clearly identify the product and brand that is being promoted. This should cause a strong reason to continue listening until the end of the advertisement‒ since the listener is unable to resist hearing more. For any type of business, this is the ideal radio advertisement.
An entertaining ad is good, but an information rich commercial is a lot better. Listeners don’t want to be annoyed or left in awe and confusion. If the listeners will find no reason to call, then the ad has failed and will lead to the second major mistake in radio advertising.
Lack of Call to Action
Consumers have to have a reason to take action. With a newfound interest in the company, the consumer will call the hotline, visit the company store, or browse the website to peak their interest. Even though consumers know you exist, you have to leave them with a strong reason and desire to take the first step to interact with the company.
One of the best ways to give the customers a reason to act is by giving them special offers. Everyone loves to get something for free, so this is the place to begin. Offer free consultations, coupons, information, newsletter subscriptions or a free lunch as it will give you a guarantee that these customers will have multiple reasons to contact the company.
It is important to be precise when you are giving these discounts. Instead of giving a 15% discount which the consumer has to calculate, give them the dollar figure of the exact amount they will be saving. This will make an irresistible offer to the clients and simplify the thought process of the listener.
Radio commercial is about communicating with your customers. Honesty and sincerity is the best way to increase brand awareness and reputation of the company. For more tips in avoiding major commercial mistakes, consult Creatus Internet Marketing Agency at http://www.4creatus.com and learn more about the ways to success in marketing.