Google Places offers geolocation to companies that want to connect and convey messages to their consumers no matter where they may be in the world. Local businesses have one of the largest online directories that can help put businesses in top rankings on a search engine results page.
With local SEO, businesses are able to reach customers and build a relationship with them. Since Google Places listings are displayed for all types of searches, this becomes one of the biggest innovative tools to help businesses actually rank higher in searches.
Integrate Google Places into Your Marketing Plan
Google Places is cost effective. This local search listing can become one of the greatest tools used to help businesses get high rankings. With attention on website description, keywords, title, and key phrases, Google Places listings are where you want to optimize.
Follow Google Rules
By following the guidelines for Google Places, you are optimizing your own listing with accurate information. Any information that is incorrect, your listing may be deactivated and removed from their list.
Carry Out All Google Tools and Suggestions
It’s important to use every opportunity that Google suggests to fully maximize your connection with your online products or services to your clients. By implementing all possible recommendations and suggestions, you can create a YouTube account with links to Google Places that will help develop cross links. Create multiple business categories. Take advantage of Postings and Google Products search. Using Google analytic tools and information can leverage the expertise of Google for maximum benefit. Use Google Analytics to analyze your website and fine tune keywords for optimized traffic pull and ranking.
Create Sticky Places with SEO Keywords
Writing a compelling description will appeal to a large array of target markets. Keywords and or key phrases are designed to attract and convert viewers. Using keywords in the correct places throughout your website description is the foundation of your website content. These little helpers offer valuable information to visitors when deciding if you offer the information they are searching for.
Implement Consistent and Innovative Marketing Strategies
Make certain that websites, blogs, and other online marketing strategies are social media friendly and allow people to click a button to share with Digg, StumbleUpon, Reddit, Facebook, Twitter, etc. Take advantage of Google Place Help, Google Places User Guide, and Google’s Webmaster Central, Google Friend Connect, and Google local business tips.
Associate your Google Places marketing strategy with common elements used in other marketing vehicles. For example, make sure that the business description, products, services key personnel and telephone numbers are consistent from print to any online marketing postings. Ensure any social media such as Twitter or Facebook are coherent with the Google Places.
See to it that the social media and offline marketing cross reference each other. For example, offline promotions can invite customers to complete a Google Places review and receive some form of a discount, coupon or reward program credit. At the same time, people stopping into the Google Places can receive special promo events that encourage them stop in or try your service for a discount or something complimentary.