It’s time to make the most out of your marketing budget. Here are the 10 best ways to stretch your financial plan and make it work:
Use Ads in Everything
A great way to capitalize on advertising and spending the least possible amount goes to using ads. Ads can be in many forms such as a brochure, flyer, or a leaflet. Oftentimes, ads will promote the customers interest as they make inquiries about the ad. Informative ads can be used as an educational material by other companies. This will increase the exposure of the product without much cost. In other cases, cool graphical ads can be distributed for framing purposes. Reinforcing the ad with the product specifications and other information on the product will expose the readers deeply about the product. This will not only save the advertising cost but also gives the reader a sense of sincerity from the company. Don’t settle for one time ads. By using ads repeatedly, you will save money while reaching intended targets.
Stick to Workable Concepts
If you find a promotional concept that has high selling power, run with it for as long as possible. Advertising and promotional concepts should focus on the wants and needs that the consumer is searching for. Needs, wants and demands must be satisfied, so find workable concepts that provide this.
Avoid Excessive Presentations
A common mistake for businesses with small budgets is losing sight of their marketing objective. At times companies believe that they have to get more colorful brochures or imitate their competitors to gain interest from consumers. This only causes confusion for customers by making it harder for them to clearly identify your brand. Keep it simple yet informative so it is easy to understand.
Use Modular Product Ad Printouts
By using modular literature on your brochures, you can cater to different customers as well as their needs. This entails having the same basic layout and graphic design on the brochure while providing sections to accommodate each market’s needs.
Use Article Reprints as Supplementary Sales Literature
Specialized markets differ in interest, background and purpose of purchasing a single product. Therefore it is necessary for the reps and sales agents to be backed with a sale literature that coincide with their specifications. However, for a low budget marketing department, it is impossible to come up with specialized sales literature. One solution to this is by creating articles of different specialization and submitting them on journals. The journals will be the one to provide the layout and print the article. The journal containing the article will then be used as a supplementary sales literature. Since it is written by a respectable journal, the article will gain credibility as a sales literature.
Find Less Expensive Options in Generating Leads
Business owners know the importance of generating leads. Some may never convert into sales, but having key leads and generating them on a more consistent basis is vital to the survival of small businesses. Here are smart ways to generate leads with practically no expense:
- Use local SEO and get found online. Using keywords and key phrases will build your search results and allow people to find your product or service. Social media is a platform that is widespread. Driving traffic to your website is just another way to capture more visibility.
- Have a referral strategy in place that generates referrals. This can be done as an incentive at the time of a purchase or from a customer satisfaction survey.
- Remember that consumers will buy local if it is convenient for them. There are many organizations in city and state organizations that will support your business if you support theirs.
- Monitor your website and be adamant about using analysis information and data. This is the only way to know who is looking at your website. Target your message to the right people at the right time by finding out this crucial information and get in front of more consumers.
- Collaborations build relationships with other businesses with the same services or products. This adds value to your business as well as the customers.
Pay the Minimum Amount for Outside Marketing Experts
Thinking about hiring someone to finish a task? Make sure to take in consideration the amount of budget the company can afford. There are lots of freelance creative talents. Find talents whose expertise and price fit the planned project.
Do It Yourself
It is always less expensive to complete tasks yourself instead of hiring out other agencies to get it done. Find ways to get things done by asking coworkers, friends, and even family members if they would trade or charge you an extremely lower price to get the job done.
Capitalize on Existing Marketing Materials and Concepts as much as Possible
By spreading out your marketing campaigns on other sales material, flyers, and brochures, you can save money. Take your website for example‒ you may have content from an article on there that can also be printed on brochures and flyers, etc. which utilizes other company campaigns.
Pay the Business Partners on Time
When the company acquires services from freelancers and other marketing agencies, paying those services at the agreed arrangements means good business. This act will lead to better services from them.